Global Insights & Learnings

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The most successful entrepreneurs love to learn from others

Here we highlight how brands found global success
and some tips to help you on your journey

Tangle Teezer Limited

How TANGLE TEEZER went from
zero to over 100 Countries

After launching on The Dragon's Den in November 2007, famous detangling hairbrush brand, TANGLE TEEZER was met with a flood of enquiries from around the world as consumer feedback went viral.

'At the time we were a start-up, trying to build our UK market, and our own team. That meant in countries outside of the UK we needed partnerships with distributors who had the local knowledge, retail-buying contacts and marketing expertise to help us meet demand.

Working with distributors catapulted our global revenues, so that within just 5 years, TANGLE TEEZER hairbrushes were sold in over 100 countries worldwide, with global sales accounting for over 80% of revenues. I cannot speak highly enough of the benefits of working with great distributors'.

Stretching human skincare into the pet market

Stretching human skincare
into the pet market

Having launched originally online in the US, specialist skin treatment brand PRODOR is now sold in 5 markets in Europe and also Hong Kong. 'We used Market-Matcher to find our partners in the UK, Germany and Scandinavia, because we wanted distributors who were experts in health & beauty, rather than solely focused upon the pet market. It's worked well - in fact you'll now find PRODOR on sale in Harvey Nichols in Hong Kong.

Scaling-up fast

Scaling-up fast

Brands that are creating new categories benefit from going global fast, to secure first-to-market'. Innovative baby skincare brand PREBIOTEX used Market-Matcher to capture market opportunities in SE Asia

Build awareness, focus upon revenue

With global markets, you benefit from building awareness first and then launch.

This is a new approach to the traditional brand-launch model

With global markets, you benefit from building awareness first and then launch.

How using Market-Matcher puts the focus on revenue not costs

Searching for distributors the traditional way means up to 95% of your first year can be a cost. With Market-Matcher, more of your time can be revenue-generating. View PDF >

How using Market-Matcher puts the focus on revenue not costs